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Nike
Nike, Inc. (NYSE: NKE) is a sportswear unlisted and equipment supplier based in the United States. The company has Headquartered in the metropolitan area of Portland Oregon, near Beaverton. It is the world's leading supplier of sports shoes and [clothing 2] and a major manufacturer of sports equipment with incomes over $ 16 billion dollars in 2007. From 2008, employed over 30,000 people worldwide. Nike and Precision Castparts are the only fortune 500 companies headquartered in the state of Oregon.
clubwear "> http://www.himfr.com/buy-clubwear_top/"> topThe clubwear company was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its Nike name (pronounced in Greek, the Greek goddess of victory. Nike markets its products under its own brand and Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboarding, Team Starter, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. [3] In addition to manufacturing sportswear and equipment, the company operates work camps in third world countries that exploit people underprivalaged what the Western world can take the clothes of the latest sports and has stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world with highly recognized brands "Just do it" and the Swoosh logo.
Nike, originally known as Blue Ribbon Sports, was founded by the University Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1962. The company initially operated as a dealer for Japanese shoe company Onitsuka Tiger, making most sales at track meets Knight's car.
The benefits of the company grew rapidly, and in 1966, BRS opened its first retail store located on Pico Boulevard in Santa Monica, California. In 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch his own footwear line, which would bring the new Swoosh design [4].
The first shoe to carry this design that was sold to the public was a soccer Creek called "Nike", which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes with the Nike name derives from the Greek goddess victory. In 1978, BRS, Inc. officially its name to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS / Nike, the sponsorship athletes became a key marketing tool for the fast-growing company.
The first product of its own designs of the company Bowerman based on the "Waffle" design that was inspired by the sole of the shoe by the pattern of a waffle iron.
In 1980, Nike has reached 50% market share in U.S. athletic footwear market, and the company went public in December of that year. Its growth was due largely to "the word-of-foot 'advertising (to quote a Nike print ad from the 1970s), rather than television ads. Nike's first national television ran in October 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden + Kennedy, who had formed a few months earlier, in April 1982.
Together, Nike and Wieden + Kennedy have created many indelible print and television ads and the agency remains Nike's primary today. It was co-founder Dan Wieden agency who coined the now famous slogan "Just Do It" for a 1988 Nike ad campaign, which was elected by Advertising Age as one of the top five ad slogans of the 20th century, and the campaign has been enshrined in the Smithsonian Institution.
Throughout the decade 1980, Nike expanded its product line to include many other sports and regions throughout the world.
Nike produces a wide range of sports equipment. His first products were track and field shoes. Today also make shoes, jerseys, shorts, etc baselayers for a wide range of sports including athletics, baseball, ice hockey, tennis, association football, lacrosse, basketball and cricket. The most recent additions to its line of 6.0 and Nike are Nike shoes SB, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than its competitors "[8]. In 2008, Nike introduced the Air Jordan xx3, a basketball shoe designed with high performance environment in mind.
Nike positions its products so to try to attract a crowd "youth …. materialistic." [9] stands as a mark of superior performance. However, it also engineers shoes and clothing to discount stores like Wal-Mart under the Starter brand.
Nike sells a variety of products, including shoes and clothing for sports activities such as football, basketball, running, combat sports, tennis, football, athletics, golf and training for men, women and children. Nike also sells footwear for outdoor activities such as tennis, golf, skating, association football, baseball, football, cycling, volleyball, wrestling clubs, activities skiing, car racing and other sporting and recreational uses. Nike is well known and popular in Youth culture, Chav Culture and hip hop culture, as the fashion offer urban. Nike recently partnered with Apple Inc. to produce the Nike + product which monitors a runner's performance via a radio device in the shoe that connects to the iPod nano. While the product generates useful statistics, has been criticized by researchers who were able to identify users' RFID devices 60 feet (18 m) away with small spots, concealable intelligence in a network of wireless sensors.
In 2004, he launched the SPARQ Training Program / Division. Currently, the training program in the U.S. first class
In the video game Gran Turismo 4 is a car for Nike called NikeOne 2022, designed by Phil Frank.
Nike's world headquarters are surrounded by the city of Beaverton, Oregon, but are technically within unincorporated Washington County.
From Nike's perspective, the company, one of only two Fortune 500 companies still headquartered in the state of Oregon (Precision Castparts is the other), has a large payroll, which should not be annexed to Beaverton without its consent. Nike prefers to work with the Government of Washington County because it develops and expands its headquarters. Annexation would cost the company $ 700,000 per year in increased taxes for services you receive from your county and several special purpose districts.
From the perspective of Beaverton, the company expects by a special treatment against the wishes of the city division areas and other laws apply equally to all companies, large and small. A nearby Costco store, one of the first of that company, was annexed into Beaverton for years without incident, and Beaverton focus on additional annexation during the 21st century reflects a desire to simplify the city and county government to have areas metropolitan services handled by cities instead of counties.
The Oregonian dates the bad blood between the back two to buy Nike 74 acres of land near Beaverton soon fronted the Jared Co. When Nike proposed expanding its headquarters in that direction, Beaverton at first want housing near the MAX station and cross the property with two roads, the expectations defined by the zoning already in place when Nike bought the land. Beaverton request was mostly consistent with Metro's transit-oriented development plans for the region. After a year, including a threat by Nike to move 5,000 jobs out of state, Beaverton reversed the demand for housing, but the lack of accommodation was something I did not forget Nike.
The confrontation soon led Beaverton annexation attempt a forcible annexation. This led to a lawsuit by Nike, and lobbying by the company which finally ended in Oregon Senate Bill 887 of 2005. Under the terms of that bill, Beaverton is specifically prohibited by annexing land force Nike and Columbia Sportswear occupy in unincorporated Washington County for 35 years, while Electro Scientific Industries and Tektronix get protection same for 30 years.
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